Back to archivecertified generic

Case file

openclawdir.com

ShitScore 72 / 100MarketplaceCaptured 2026-05-17Submitted by communityVisit crime scene ↗

A community directory for OpenClaw that is, per its own FAQ, not affiliated with OpenClaw.

A third-party directory that named itself after the product it is not affiliated with, then added a FAQ question to help users process this. The two top-ranked popular skills share a copy-pasted description. All six featured plugins have exactly 372,333 stars, against a contributor base of 677. The footer lists five unrelated AI side projects under "Projects." The directory is the marketing funnel. The side projects are the product.

Share this roast

PostShare

Exhibit A — Evidence

Captured 2026-05-17

Hero viewport of openclawdir.com on a near-black background: the "OpenClawDir" logo in white and orange top-left, nav links for Skills, Plugins, Jobs, Pricing, and an orange Sign In button. The headline reads "The OpenClaw Community Directory" with "OpenClaw" in orange. Below: "Discover skills, plugins, and jobs for the OpenClaw AI assistant ecosystem. Browse community contributions or share your own." A search bar, then three stats — 3460 Skills, 2184 Plugins, 677 Contributors — and below those, the Popular Skills grid with cards including modelAI_safety and modelAI_anonymization (both showing identical description text) and Featured Plugins showing Voice Call, Microsoft Teams, and Zalo Official Account, all with a rating of ★372333.
Screenshot — openclawdir.com (1998×1080)

Score breakdown

Prompt residue9/10
Feature grid density8/10
Meaningless value prop7/10
Trust signal suspicion10/10
Founder face AI probability2/10
Product proof absence6/10
ShipFast resemblance7/10
Hero claim
The OpenClaw Community Directory — Discover skills, plugins, and jobs for the OpenClaw AI assistant ecosystem. Browse community contributions or share your own. 3460 Skills · 2184 Plugins · 677 Contributors.
Proof problem
All six featured plugins display a rating of ★372,333 — numerically impossible given 677 total contributors. The top two popular skills share copy-pasted description text. The "reach thousands of developers" CTA misrepresents the 677-contributor community. The site does not display any usage metrics, install counts, or user testimonials that would validate the 3,460 skill and 2,184 plugin counts as meaningful rather than scraped or auto-generated.
Visual pattern
Near-black background → orange/white "OpenClawDir" wordmark → centred headline with "OpenClaw" in orange → search bar → 3-stat row → Popular Skills 3-column card grid (snake_case names, coloured icons) → Featured Plugins 3×2 grid (all ★372333) → New Plugins 3×2 grid → Recently Added Skills 3×2 grid → Browse by Category chip cloud with counts → "Share with the Community" CTA with 3 buttons → FAQ accordion → 6-column footer with Projects column listing unrelated AI tools → "Not affiliated with OpenClaw" copyright line.
Why it still might convert
Anyone who is already using OpenClaw as their AI assistant and looking for extensions will land here via search, find a real directory with real (if inconsistently described) content, and submit or install something. The directory is functional enough to be useful to the narrow community it serves. The SEO positioning on "[product name] plugins" and "[product name] skills" searches is competent; the site will rank before the official source if there is no official source.

Editorial roast

By Editorial Desk · Filed against openclawdir.com

¶ 01

The footer of The OpenClaw Community Directory reads: "© 2026 OpenClaw Directory. Not affiliated with OpenClaw." The FAQ — a section the site chose to include — contains the question "Is this site affiliated with OpenClaw?" The site anticipated this question sufficiently to write it into the FAQ, which means the answer is no and the team knew visitors would ask. The directory named itself after the AI assistant whose ecosystem it catalogues, added the word "Directory" to the end to signal it is merely adjacent rather than official, and then built a FAQ entry to manage the brand confusion it created by naming itself that way. This is the startup equivalent of opening a restaurant called "McDonald's Community Kitchen" and putting "Not affiliated with McDonald's Corporation" in the footer menu.

¶ 02

The Featured Plugins section presents six community contributions: Voice Call, Microsoft Teams, Zalo Official Account, Zalo Personal, Matrix, and Nostr. Each card displays a star rating. Each star rating is ★372,333. All six plugins, from a Twilio-integration voice tool to a connector for [redacted] a Vietnamese messaging platform to a Nostr decentralised social relay, have received exactly 372,333 stars from a community of 677 contributors. If every contributor rated every plugin, each person would need to have left 550 ratings. The number is a database default or a seeding artefact that no one noticed, or noticed and did not remove, before making the plugins "Featured." The "Share with the Community" section below invites users to "reach thousands of developers" — the directory has 677 contributors, which is not thousands, but which is also not 372,333.

A community directory for OpenClaw that is, per its own FAQ, not affiliated with OpenClaw.

¶ 03

The Popular Skills section ranks the top community contributions. The number one skill is `modelAI_safety`. Its description begins: "Mode IO.AI is your dynamic privacy and compliance protector. We provide privacy capabilities for HIPAA, GDPR, and similar compliance scenarios—helping y..." The number two skill is `modelAI_anonymization`. Its description begins: "Mode IO.AI is your dynamic privacy and compliance protector. We provide privacy capabilities for HIPAA, GDPR, and similar compliance scenarios—helping y..." The descriptions are identical, truncated at the same character, for two different top-ranked skills. The skill names are snake_case identifiers — `modelAI_safety`, `modelAI_anonymization`, `gogcli`, `coder-workspaces`, `backend-patterns` — formatted as function parameters rather than product names, because they were probably generated the same way function parameters are. The recently added skill "WheelPage" is described as being "for those little moments when choosing takes more energy than it should. Add your options, spin the wheel, and let a random pick move..." — a decision-randomisation wheel, implemented as a skill for an AI assistant, so that you can ask your AI to not make a decision for you.

¶ 04

The footer of the site includes six columns: Directory, Skill Categories, Plugin Categories, Community, Company, and Projects. The Projects column contains: ReigAI, AI Picture Answer, Klpzy AI, FlashSlides, AI Watermark Remover. These are not OpenClaw plugins. They are not skills in the directory. They are five separate AI tool side projects belonging to whoever built this directory, listed in the footer of a community resource for an unrelated AI ecosystem. The directory exists to drive organic traffic from OpenClaw searches; the footer converts that traffic toward the portfolio. "The OpenClaw Community Directory" is the top of the funnel. Klpzy AI is the bottom. The community directory — 3,460 skills, 2,184 plugins, ★372,333 — is the acquisition channel. The AI Watermark Remover is the product.

— 30 —

More from the archive

Similar offenders on file.

eurotoolkit.euMarketplaceSS 65

A curated directory of European software where "curated" means "exists because the EU Parliament wrote it into law."

Open file →

Correction channel

Wrong, unfair, or outdated?

Ask for a correction or update. Satire is more effective when the facts are not lazy.